Founder / Executive Director
Laurie Adams, President/CEO of WELCO, LKA Inc., is the founder and Executive Director of the BABY & ME-Tobacco Free Program. Under her direction, the program has been implemented nationwide and has undergone research proving its effectiveness. She is responsible for conducting all aspects of administration and implementation of the evidence-based perinatal/postpartum smoking cessation program, and oversees 21 states currently conducting the program.
Laurie worked 15 years as a program director with the NY State Tobacco Control Program, implementing tobacco control policy and system changes. She is a certified cessation specialist and shares her passion for tobacco-free women and improving the lives of the families BMTFP reaches.