The BABY & ME – Tobacco Free Program™ has been proven effective and its results have been published in three separate reports. These three published studies have demonstrated program effectiveness in:


  • Polinski KJ, Wolfe R, Peterson A, et al. (2019). Impact of an incentive‐based prenatal smoking cessation program for low‐income women in Colorado. Public Health Nurs. 00:1–11. Abstract (Full Article available via purchase)


  • Gadomski, A., Adams, L., Tallman, N., Krupa, N., & Jenkins, P. (2011). Effectiveness of a combined prenatal and postpartum smoking cessation program. Maternal and Child Health Journal, 15(2), 188-197. Abstract (Full Article available via purchase)


  • Zhang, X., Devasia, R., Czarnecki, G., Frechette, J., Russell, S., & Behringer, B. (2017). Effects of incentive-based smoking cessation program for pregnant women on birth outcomes. Maternal and Child Health Journal,  21(4), 745-751. Full Article

National Recognition

  • In 2005 the National Association of City and County Health Officials (NACCHO) awarded the “Model Practice Award” to the program.

  • The BABY & ME – Tobacco Free Program is designated as a “Best Practice” by the Association of Maternal and Child Health Programs (AMCHP). Programs with this designation have been reviewed by experts in the public health field as proven effective.