WHO WE ARE​

Baby & Me Tobacco Free

Baby & Me Tobacco Free (BMTF) has successfully helped over 40,000+ mothers become Tobacco Free!

The Baby & Me Tobacco Free Program strives to inspire and empower pregnant women and their families to overcome nicotine addiction and work to support communities in disrupting the generational impacts of tobacco.

The program is structed to offer support, guidance, and incentives to pregnant individuals who are committed to quitting smoking and ensuring a tobacco-free environment for themselves and their babies.

Our evidence based prenatal and postpartum tobacco cessation program is built around three essential elements: Individualized Counselling, Biomarker Feedback and Contingency Management.

Help me Commit to Quit Today

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HOW THE PROGRAM WORKS

Our Three Core Principles

Personalized Support

Our BMTF certified counselors provide each participant with personalized one-on-one support, helping mothers quit (and stay quit). Our program starts with with 4 Prenatal Sessions, followed by 6-12 Postpartum Support Sessions - available both in clinic or through Telehealth.

Biomarker Feedback

Each participant is tested with an in clinic hand-held carbon monoxide (CO) monitor at each visit. For telehealth, participants receive their own individual CO monitor that connects to a smartphone via Bluetooth. Saliva testing is used as an alternate testing method.

Free Diapers & Wipes

Once tobacco-free, participants qualify to receive a voucher that can be used to purchase diapers and/or baby wipes in participating stores and online. Vouchers can be earned at certain sessions during the pregnancy period and during postpartum sessions following delivery.

PROGRAM REQUIREMENTS

Pregnant Women

In order to join the Baby & Me - Tobacco Free Program you must meet the following requirements:

  • Living in an area that offers the BMTF Program
  • Must be currently Pregnant
  • Less than 36 Weeks Gestation
  • A current tobacco user, quit since becoming pregnant, or quit within 3 months of becoming pregnant.
  • If you have already quit smoking, you will need to provide proof that you were a tobacco user. The telehealth counsellor will ask you for a referral or note from your healthcare provider.

Additional requirements may apply, depending on location.

Click Here to Enroll Today

ONE-ON-ONE SUPPORT

Individual Support

Participants enrolled in the BMTF Program attend counselling cessation sessions to receive education and support for quitting tobacco and staying quit. Sessions are conducted in person by a locally certified BMTFP Facilitator or via secure phone/video chat communication with a qualified National BMTFP Facilitator and trained Tobacco Treatment Specialist (TTS).

BMTF Participants are required to attend 4 prenatal sessions and 6-12 postpartum sessions (dependent on specific implementation protocol).

How the Program Works
Frequently Asked Questions
Quote

This should be the standard of care. Having this program in place has helped give me the motivation to quit smoking and something to hold me accountable in doing so. The personal relationship that Camille has fostered also helps encourage me to keep making the right decisions.

Rececca A.BMTF Participant

BABY & ME TOBACCO FREE

Meet Our Team

A team of experts that strive to inspire and empower pregnant women and their families to overcome nicotine addition and work to support communities in disrupting the generational impacts of tobacco.

Laurie Adams
TTS

Founder & Executive Director

Allysa Houle Williams
MPH, CPH, CHES, NCTTP

Director of Health Services

Lindsay Ball
TTS

Director of Program Services

Carrie Evans
TTS

National BMTFP Facilitator

View the Full Team
HOW TO REFER MOTHERS TO BMTF

Providers & Agencies

Pregnancy is an ideal window for women to quit and an opportune time for providers to encourage them to make a quit attempt.

The Clinical Practice Guideline for Treating Tobacco Use and Dependency emphasizes the important role healthcare providers and healthcare agencies have in encouraging pregnant tobacco users to consider a quit attempt. In addition, a higher proportion of women stop smoking during their pregnancy and are much more likely to consider behavioral changes, as they are more motivated to make lifestyle choices that lead to positive outcomes for themselves and for their baby.

Submit a Referral

40,000+ TOBACCO FREE MOTHERS!

BMTF Mother Success Stories

Testimonials

REALLY HELPFUL

The program has been helpful on my journey to stay tobacco/nicotine free during my pregnancy and I’m confident with Laura and the program that I can remain [tobacco] free after my pregnancy ends and motherhood begins! Laura has been really helpful taking the time to hear my concerns and cravings throughout my pregnancy and walking me through how to get past them successfully.

I CAN HANDLE EVERYTHING

I can breathe so much better and I even have a bit more energy than I did before. I feel healthier. It’s not just physical though. Mentally, I feel like I can handle everything because I now have healthy ways of dealing with things in my like, instead of going to my old habit of smoking.

SO MUCH MORE ENERGY

She helped me realize what was causing me to smoke, and she helped me find so many new ways for me to replace my bad habit. The vouchers that you get during the program are such a huge help, but couldn't compare to the strength that you have going through the program, and coming out nicotine free. You have so much more energy, you see things in a completely different way.

SO WORTH IT

It was hard, I almost caved a few times, but I didn't. Carrie made sure to help me through my difficult periods, and let me know how proud of me she was. I started this program smoking almost a pack a day, and finished this program not smoking at all. The moment you choose to go through this program, is the first step to quitting. It is so worth it to look back and see how far you have come. I had so many doubts that there was no way I would ever be able to quit, due to the fact that I had tried so many times before.

I CAN DO ANYTHING

I proudly will have my certificate on the wall next to all of my baby girls pictures, so I can see the progress I have made, and the best mother I could become for my little girl. She gets to see how much mommy has accomplished and she can look at that when she gets older and say if mommy can do that, I can do anything. I want to be that inspiration for my daughter, and that's all I could ever want. I hope you choose this program, because it is well worth the work and the effort you put into it.

STANDARD OF CARE

This should be the standard of care. Having this program in place has helped give me the motivation to quit smoking and something to hold me accountable in doing so. The personal relationship that Camille has fostered also helps encourage me to keep making the right decisions.

I'LL BE FOREVER GRATEFFUL

I can never thank you enough for this program and for Carrie. It truly saved my life and from the bottom of my heart, I’ll be forever grateful.

GREAT EXPERIENCE

This program was a great experience learning how to stop smoking in different steps. I’ve learned so much from this program.